Keter is a company that is committed to sustainability. Keter’s goods are practical and made to last a lifetime, starting with the design phase and continuing through the products it makes. According to CEO Alejandro Pena and its mission statement, Keter’s goal is to reduce waste throughout the whole supply chain and decrease its consumption of virgin resources.
The company’s whole line of goods is designed to be completely recyclable. Keter has set an impressive goal to increase the percentage of recycled material in its products from 40% in 2020 to 55% in 2025.
Alejandro Pena says, “All across the world, our personnel responds to our goals daily. With their cooperation, we can create a better business and, more significantly, a better world for coming generations.”
The Keter Sustainability Pillars
Keter has three pillars of sustainability that they operate with. They are:
- Better Products
- Better Planet
- Better Business
Keter’s products transform outdoor spaces by offering one-of-a-kind, long-lasting living solutions.
Their goods are specifically made to improve peoples’ comfort and ease of living. Every Keter product is made to last a lifetime and is completely recyclable. The company is against single-use goods.
Through the innovative use of recycled materials in their products, “some of which include up to 100 percent recycled materials,” says Alejandro Pena, “Keter places the utmost emphasis on promoting a recycling industry.”
Thanks to CEO Alejandro Pena’s guidance, sustainability has always been a part of the Keter business culture. Keter continuously strives to improve its environmental goals with strategic targets to reduce greenhouse gas emissions by 25% by 2025.
Keter reduces its carbon footprint by constantly making operational improvements and implementing eco-friendly practices across its supply chain. Through a range of climate resilience strategies, careful water management, and tenacious rubbish clearance, they actively contribute to sustainable living.
“Higher levels of innovation, creativity, and finally, sustainability are a result of better business inclusion, diversity, and equity,” says Pena.
Keter is pleased to participate in philanthropic projects that benefit the local communities around each of its five North American manufacturing facilities. Programs like the Keter Green Spaces initiative, in collaboration with The Education Fund, aim to make communities greener via interaction and education. Keter hopes to uplift and educates a new generation of environmentally conscious people who can bring about significant change worldwide.
Keter designs products with the end user in mind and has become recognized as a pioneer in making ecologically beneficial products.
The company is aware of its responsibility to preserve the environment. It works to create visually beautiful and useful products while having no negative impact on the environment. Keter wants to eliminate all production-related waste from landfills by 2025, reduce greenhouse gas emissions from manufacturing by 25%, and increase the percentage of recycled material in all products to 55%. These are important goals for Keter: allocating resources to satisfy current sustainability needs while planning and influencing the future for a better day.